When smashburger founder tom ryan discusses the challenges the company had finding the right price point, he mentions that if the price was too high, there wouldn't be enough demand to justify the price point. this is known as

Which of the following statements are false regarding activity-based costing? non-manufacturing costs are important to include when calculating the cost of each product. costs are allocated based on a pre-determined overhead rate. transitioning from traditional costing methods to activity-based costing can be complicated and costly. activity-based costing follows the same basic calculation methods as traditional costing approaches. none of the above