Gary and wilma johnson plan to open a bus tour business, taking people from their small city to historic sites along the east coast. tours will include bus fare, hotel accommodations, breakfast, and admission to the sites. what aspect of their research might they want to pay special attention to?

a. past trends
b. inventory
c. computer software
d. profit margin

The answer to the given question above would be option D. Profit Margin. On the given scenario above, since they will be offering different kinds of services at once, what they should pay attention to is the profit margin or the net margin. Profit margin serves as the measurement of profitability. This is expressed in percentage and shows how much the return sales are that are generated by the company based on the amount they have initially invested.