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Business, 17.10.2019 01:00 ladybugys

Why would an advertiser use a mixed-media approach? it is less expensive than a homogeneous media mix it gives more exposure than a heterogeneous media plan it is easier to schedule than any other type of media mix it produces an effect where the sum of the parts is greater than that expected by adding the individual parts it produces a homogeneous effect, which reflects the segmentation variables of the targeted audience?

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