Estimating a customer's lifetime purchasing potential is important because it marketers to

Estimating a customer's lifetime purchasing potential is important because it helps marketers to make long range plans and strategies to build customer relationships. Customer lifetime value also predicts the relationship of the business to its customer and how long will it last and also predicts the net profit that the business will attain.

1. avoid them

2. a talk with them

3. ask someone you trust

4. ignore

5. call police