An industrial union: is most concerned with increasing the demand for workers in an industry restricts supply of labor through licensing requirements organizes a wide range of workers in an industry to gain bargaining power is most effective in a purely competitive industry

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.