Jeep recognizes that it has some customers who like roomy suvs, while others like more compact versions. it also has customers who prefer off-road, sport-type vehicles. jeep makes several models (such as grand cherokee, liberty, patriot, compass, and wrangler) to satisfy the different tastes and lifestyles of its customers. grand cherokee customers may want traditional suv luxury, and seldom settle for anything other than leather interiors. liberty customers might be described as sportier, and typically women. wrangler customer characteristics may include a group that is seldom over 30 years of age, typically male, and have often served in the u. s. military. by recognizing differences in its customers, and using different characteristics to define its customers, jeep is:

Jade international is a highly diversified global firm with headquarters in new jersey. it manufactures a variety of products ranging from home security systems to automotive components. jade's 100,000 employees work at facilities located in more than 60 countries around the world. jade frequently sends american managers overseas to manage the firm's foreign facilities. the hr department is considering the idea of redesigning jade's expatriate support services program.which of the following, if true, best supports jade's decision to provide assistance to trailing spouses in finding jobs overseas? a) jade puts great emphasis on promoting the role of women in global management.b) the majority of jade's expatriate managers have long-term international experience.c) jade has lost a significant chunk of its global cadre in the recent past owing to its failure to offer feasible options to address the dual-career couples dilemma.d) female managers at jade have reported discriminatory treatment while on overseas assignments.

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