There are five major league baseball markets with more than one team. so far this season, the average combined attendance for the chicago cubs and the chicago white sox ranks lowest. before conducting any marketing research to explain low attendance figures, the teams will need to:

The very first thing to do when conducting any study or in this case a market research is to “define the problem to be researched”. There is no point in doing a study when we don’t have a clear goal of what to question to answer. Therefore this must be what the teams need to do.

“define the problem to be researched”

the answer is account d