An advertisement for the xerox corporation encourages customers to say, "copy it" rather than "xerox it." this indicates that xerox is fearful that its brand name might become a(n):

Plastic and steel are substitutes in the production of body panels for certain automobiles. if the price of plastic increases, with other things remaining the same, we would expect: a) the demand curve for plastic to shift to the left. b) the price of steel to fall. c) the demand curve for steel to shift to the left d) nothing to happen to steel because it is only a substitute for plastic. e) the demand curve for steel to shift to the right