Advertising that is used to sell a particular brand of product is known as

Advertising that is used to sell a particular brand of product is known as selective demand advertising. This selective demand is specifically applied to consumers when they decide on which product he or she chooses. He may compare them base on their prices, their performance in the long run and other requirements that would fit his or her need. that is why it is important for a particular company to highlight the pros of their product and minimize its cons. An example would be is the customer wanted to enroll in a weight loss program. He or she will choose between yoga or in the gym. Both will have the same effect but the approach of yoga is more economical and holistic in the sense that it does not lose weight but it also provides mental training and healthy lifestyle.