What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?

I believe the correct perspectives a business can use in this case are:

“Profitability and Strategic Fit”

Profitability refers to the degree in which a business gives off profit or financial gain. While the Strategic Fit expresses the scale to which an organization is matching its resources with the prospects in the external environment.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

c.

clarify customers’ doubts only when asked.