Viperteck created a tactical flashlight combined with a stun gun for personal use. Thus far they have been marketing the flashlight to the survival enthusiast market, but they wish to have a deeper presence in the women’s personal defense market. After conducting market research, the company decides to target another demographic. They aim their advertising campaign towards entrepreneur business women who is physically active and commuting after working late hours. The Viperteck team used which factors to determine their marketing mix?

Asmall town wants to build some new recreational facilities. the proposed facilities include a swimming pool, recreation center, basketball court and baseball field. the town council wants to provide the facilities which will be used by the most people, but they face budget and land limitations. the town has $400,000 and 14 acres of land. the pool requires locker facilities which would be in the recreation center, so if the swimming pool is built the recreation center must also be built. also, the council has only enough flat land to build the basketball court or the baseball field. the daily usage and cost of the facilities (in $1,000) are shown below. which facilities should they build? facilityusagecost ($1,000)landswimming pool4001002recreation center5002003basketball court3001504baseball field2001005