Business, 26.04.2021 19:30 iloading5117
Suppose you get a job at Kismet Indemnity, a life insurance company. In its 45-year history, Kismet has never done any international business. Now the president of Kismet, Mr. Randall Jay, wants to expand Kismet's business abroad. You have noted in meetings that Mr. Jay seems to lack much awareness of the role of culture. Although you have always been careful about appearing too smart around your superiors, write a memo to Mr. Jay in which you explain why culture matters in international business. In your memo, be sure to speculate on the effects of various dimensions of culture on sales of life insurance
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Suppose you get a job at Kismet Indemnity, a life insurance company. In its 45-year history, Kismet...
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