Zeffer is a small but growing bottling company that competes with large soft drink heavy-hitters. To set itself apart, Zeffer has decided to develop a line of all-natural soft drinks that are believed to be healthier than typical high-calorie sodas. The company hopes that these soft drinks will become popular in various sectors of the U. S. market. Answer the following question based on the scenario described above. Zeffer executives have decided to focus marketing efforts on the market, since this group is expected to grow more rapidly than