Natalie is the new customer service manager for Stetson's Hotels. Natalie is looking to improve several factors of customer service using social media. Natalie's first step is to brainstorm ideas of how different customer service factors could be improved through specific social media actions. In today's world of instant communication and social media, customers expect help immediately, at any hour of the day, on any day of the week. Customers also expect to be able to communicate with brands using the method of their choice, which increasingly involves social media tools. Many of the world's companies use social media for activities that include some form of customer service. Activities include responding to customer comments about a good or service, resolving problems customers encounter with products, answering requests for information, addressing complaints, gathering competitive information and new product ideas, and quantifying the number of people who like or show interest in the firm's products. Required:
Write down the specific social media activity to the most appropriate customer service objective that it helps to improve.