As the chief marketing officer for one of the most successful candy manufacturers in the country, you know how important Valentine's Day sales are to your organization. You are somewhat concerned about next year's sales, however, because one of your major competitors launched a new candy last year that's been tremendously popular, and you suspect they're going to roll out a bite-size version just in time for this candy lover's holiday. Is trend analysis still a good technique for you to use in forecasting sales for next year?

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

answer; vertical marketing system;

answer(b) partnership';