In establishing the need for marketing research, which of the following would serve as a good decision rule for managers? weighing the value derived from the marketing research with the cost of obtaining the marketing research information determining the cost of conducting marketing research ensuring that competitors are using marketing research. Therefore, a company considering marketing research would not be at a competitive disadvantage determining the value to be derived from marketing research ensuring that subordinates are in favor of conducting the marketing research

About time delivery co. incurred the following costs related to trucks and vans used in operating its delivery service: classify each of the costs as a capital expenditure or a revenue expenditure. 1. changed the oil and greased the joints of all the trucks and vans. 2. changed the radiator fluid on a truck that had been in service for the past four years. 3. installed a hydraulic lift to a van. 4. installed security systems on four of the newer trucks. 5. overhaul the engine on one of the trucks purchased three years ago. 6. rebuilt the transmission on one of the vans that had been driven 40,000 miles. the van was no longer under warranty. 7. removed a two-way radio from one of the trucks and installed a new radio with a greater range of communication. 8. repaired a flat tire on one of the vans. 9. replaced a truck's suspension system with a new suspension system that allows for the delivery of heavier loads. 10. tinted the back and side windows of one of the vans to discourage theft of contents.