he main selling philosophy of the company ScandinaviaGoods: it sells top-of-the-line goods to discerning customers. Its message is that its product has the best features, performance, and quality when compared to its competition. ScandinaviaGoods stresses that it’s a family-run business with years of experience and a reputation for excellence. a customer who would want the most value for her dollar and products available when she needs them a customer who is interested in corporate responsibility and companies’ curbing their carbon footprint a customer who wants to ensure that whatever he buys is always representative of high fashion a customer who does not have time to comparison shop and wants an easy way to ensure high quality