A brand manager has recently conducted a customer survey to measure the importance of select attributes of a product, as well as the ratings of the company's offering and of its competitors on those attributes. Results indicate that the company's offering is not the preferred choice. Generally, which of the following is NOT a possible course of action for improving preference for the company's product? a. Change customers' minds about the importance of one or more attribute
b. Change customers' perceptions about its competitors' performance on one or more attribute
c. Change customers' perceptions about the product on one or more attribute
d. All of these are possible courses of action.

definitely a

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.