Peloton Interactive is a manufacturer of high-definition televisions. The industry has gone through a period of rapid growth and expansion and has started to experience a decline in the rate of growth. Several smaller firms have been bought out by larger competitors, and competition for market share is intensifying. Which of the following strategies is most likely to give Peloton Interactive a competitive advantage? a. Implement process innovations that lower per-unit costs.
b. Introduce product innovations that differentiate Potomac televisions from the competition.
c. Imitate the features of the highest-selling television on the market.
d. Increase spending on marketing and attempt to acquire a high-profile celebrity spokesperson.