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Business, 14.05.2021 16:40 july00

Marketing research conducted by Alcoa Rigid Packaging (ARP) revealed that the standard 3-by-4 can (12-pack) beverage box was too large for most refrigerators, so consumers could only take out a few cans at a time to cool. ARP then designed a longer, slimmer, self-dispensing 6-by-2 can box that fits into the refrigerator door or on a shelf. This example illustrates: Group of answer choices

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Marketing research conducted by Alcoa Rigid Packaging (ARP) revealed that the standard 3-by-4 can (1...
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