Peter Parker, CEO at Spdey Enterprises, finds his profits at $8,000,000 inadequate for his Web-Slinger business. His production manager, Mary Jane Watson, is insisting on an improved profit picture prior to an approval of a loan for new web-shooter manufacturing equipment. Mary Jane suggests to improve the profit line to $14,000,000 so Peter can obtain the necessary loan. The company's sales currently stands at $40,000,000 per year, its Cost of Supply Chain Purchases is $16,000,000 per year, its production costs are $10,000,000 per year, and it has fixed costs of $6,000,000 per year. Mr. Parker has commissioned you to use a Sales Strategy and figure out the percentage improvement in Sales to achieve the desired profit? If successful, he will give you one of his brand new web-shooters right off the production line.
a. 14.29% increase in sales.
b. 57.14% increase in sales.
c. 42.86% increase in sales.
d. 71.43% increase in sales.
e. 28.57% increase in sales.

Spdey Enterprises

The percentage improvement in Sales to achieve the desired profit is:

c. 42.86% increase in sales.

Explanation:

a) Data and Calculations:

Normal profit level = $8 million

Expected profit level = $14 million

                                             Normal            Expected

Sales per year              $40,000,000          $57,142,857

Cost of purchases          16,000,000            22,857,143

Production costs            10,000,000             14,285,714

Variable costs               26,000,000            37,142,857

Total contribution        $14,000,000       $20,000,000

Fixed costs                      6,000,000           6,000,000

Profit level                     $8,000,000        $14,000,000

Expected Contribution = Expected profit level + Fixed Costs

Normal Contribution = 35% of Sales

Normal Variable costs = 65% (100% - 35%)

Expected Contribution = $20,000,000 = 35% of Sales

Therefore, Expected Sales = $57,142,857 ($20,000,000/35%)

Normal Sales = $40,000,000

Expected Sales = $57,142,857

Percentage increase = 42.86% ($57,142,857 - $40,000,000)/$40,000,000

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