Which of the following is defined as an organized process for connecting the wants and needs of consumers with the products and services of those who provide them?
O marketing mix
O market research
O target marketing
O cold calling

Bdj co. wants to issue new 22-year bonds for some much-needed expansion projects. the company currently has 9.2 percent coupon bonds on the market that sell for $1,132, make semiannual payments, have a $1,000 par value, and mature in 22 years. what coupon rate should the company set on its new bonds if it wants them to sell at par?