Business, 24.05.2021 14:00 nickname0097
Rainy days Company manufactures designer umbrellas. Each line of umbrellas is endorsed by a high-profile celebrity and designed with special elements selected by the celebrity. During the most recent year, Rainy days Company had the following operating results while operating at 80 percent (96,000 units) of its capacity:
Sales revenue $960,000
Cost of goods sold 492,000
Gross profit $468,000
Operating expenses 36,000
Net operating income $432,000
Rainy days’ cost of goods sold and operating expenses are 80 percent variable and 20 percent fixed. Rainy days has received an offer from the MOMA to design an umbrella endorsed by the museum and produce 20,000 units for $8 each (total $160,000). These umbrellas would be sold at the museum in store and online. Acceptance of the order would require a $60,000 endorsement fee, but no other increases in fixed operating expenses.
Required:
a. Complete the incremental analysis of the special order.
b. Should Rainy days accept this special order?
c. If Rainy days were operating at full capacity, what price would Rainy days require for the special order?
Answers: 2
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Rainy days Company manufactures designer umbrellas. Each line of umbrellas is endorsed by a high-pro...
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