In an import-oriented distribution structure, A. the importer-wholesaler traditionally performs most of the marketing functions. B. the relationship between the importer and any middleman is similar to that found in a mass-marketing system. C. several independent agencies provide functions such as advertising, marketing research, and financing. D. the idea of a channel as a chain of intermediaries performing specific activities is common. E. the distribution system is national in scope.

A. the importer-wholesaler traditionally performs most of the marketing functions.

Explanation:

Trade can be defined as a process which typically involves the buying and selling of goods and services between a producer and the customers (consumers) at a specific period of time.

Globalization can be defined as the strategic process which involves the integration of various markets across the world to form a large global marketplace. Basically, globalization makes it possible for various organizations to produce goods and services that is used by consumers across the world.

An import-oriented distribution structure is also referred to as a traditional distribution structure and it typically involves controlling a fixed supply of goods by an importer while selling a limited supply of the goods (products) at a higher price to a small group of rich or affluent customers.

This ultimately implies that, in this type of distribution structure, demand for goods usually exceeds the quantity of goods supplied.

Hence, in an import-oriented distribution structure, the importer-wholesaler traditionally performs most of the marketing functions.

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