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Pharma One’s analgesic drug KleenKare has a 50% share in the analgesics market in the country of Syria. Its closest competitor, CosSign, has a 25% share in the market, while four other analgesic brands split the remaining 25% of the analgesics market. Which statement indicates that KleenKare is a cash cow according to the Boston Consulting Group (BCG) matrix?
1. A customer survey shows that KleenKare users do not prefer it to other analgesics in the market .
2. The demand for analgesic drugs in the Syrian market is expected to maintain a low-growth, high-share status.
3. Pharma One often takes money from other strategic business units to support KleenKare.
4. CoSign is rapidly gaining market share over KleenKare due to aggressive marketing efforts.
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Pharma One’s analgesic drug KleenKare has a 50% share in the analgesics market in the country of Syr...
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