Columbus Company provides the following ABC costing information: Activities Total Costs Activity-cost drivers Labor $336,000 8,000 hours Gas $84,000 7,000 gallons Invoices $180,000 7,500 invoices Total costs $600,000 The above activities used by their three departments are: Lawn Department Bush Department Plowing Department Labor 3,100 hours 1,500 hours 3,400 hours Gas 1,900 gallons 900 gallons 4,200 gallons Invoices 1,300 invoices 400 invoices 5,800 invoices If labor hours are used to allocate the non-labor, overhead costs, what is the overhead allocation rate

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.