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Shannon and Jeff were recently married and purchased a home. Now, they're shopping for a lawn mower and are looking for one that is easy to use and is self-propelled. Jeff had a lawn mowing business when he was in high school and college and is fairly familiar with the brands and features. They visit a local WalMart and although Jeff wasn't familiar with the brand names, within a few minutes making comparisons across the models in-stock, they make their purchasing decision. What type of decision process did Shannon and Jeff utilize
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Shannon and Jeff were recently married and purchased a home. Now, they're shopping for a lawn mower...
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