You are responsible for developing a promotional strategy for a new business that is a combination shoe store and bar. You need to develop the idea for this business that includes decided what types of shoes you will sell, the them for the business, etc. Specifically, you are to answer the questions below. 1. detailed description of the target market 2. Name of the business and rationale behind the name 3. Describe in detail the business 4. Develop the promotional strategy - what is the central message of the promotional plan, identify three promotional tools you will use to reach your target market and explain why you have chosen those tools, explain how you will integrate all the promotional tools so as to deliver one consistent message.

1. A niche market will be targeted. This market will purchase shoes with high quality raw material and the finished goods are also luxurious. Price will be high for the shoes which will be affordable for the niche class of market.

2. The brand name will be Luxo Shoes. This name will be self explanatory about its luxurious shoes. Also a tag line can be added to increase the clarity for eg. Fit for a Prince/Princess.

3. The business will be selling high quality and beautiful shoes that will be able to attract all the shoes lovers and will be targeted to the niche class.

4. Promotional Tools

Advertising.

Advertisement with a well known actor will enable the fans of the actor to purchase shoes.

Sales Promotions

Adding a 20% opening discount will gain those who like to buy products when they are on discounts.

Publicity

Targeted publicity to reach the niche class by adding pamphlets in newspapers and distributing in rich locality.

Explanation:

1. A niche market will be targeted. This market will purchase shoes with high quality raw material and the finished goods are also luxurious. Price will be high for the shoes which will be affordable for the niche class of market.

2. The brand name will be Luxo Shoes. This name will be self explanatory about its luxurious shoes. Also a tag line can be added to increase the clarity for eg. Fit for a Prince/Princess.

3. The business will be selling high quality and beautiful shoes that will be able to attract all the shoes lovers and will be targeted to the niche class.

4. Promotional Tools

Advertising.

Advertisement with a well known actor will enable the fans of the actor to purchase shoes.

Sales Promotions

Adding a 20% opening discount will gain those who like to buy products when they are on discounts.

Publicity

Targeted publicity to reach the niche class by adding pamphlets in newspapers and distributing in rich locality.

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