Korea Leaf Tea, a Korean based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Korea Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Korea Leaf refused because of the company's mission to provide a high-quality, organic beverage to consumers. The seven-year-old company has only 37 employees, and its products are available in 30% of the Korean market. Korea Leaf Tea recently received multi-million-dollar investments which will enable the business to expand its national presence. Following are some of its future plans: -

A) Korea Leaf Tea can develop a national name by adding new product lines, such as organic snack foods and organic coffee.

B) Its marketing research indicates that customers would purchase the organic beverages more frequently if the prices were lower

Questions

1) You are supposed to develop the following plans for the company (minimum of 150 words for each part)

a) Corporate level strategy 3
b) Strategic Human Resource plan 4
c) Align both of the above and share at least two benefits of this alignment 3

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?