Business, 28.05.2021 14:00 kleathers97

When you took over as the marketing manager for clothing manufacturer Harrison, it appeared that the existing social media strategy was not resonating with consumers so you launched a new interactive campaign inviting the brand's loyal fans to post pictures of themselves wearing Harrison merchandise. Which of the following would indicate that the user-generated content is getting a better response? a. To date, nearly 3,000 users have posted photos or videos.
b. User-generated posts typically get at least 50 "likes" each.
c. Your conversion rate has been averaging 2-3 percent.
d. You've seen a 7-percent increase in online sales.

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When you took over as the marketing manager for clothing manufacturer Harrison, it appeared that the...

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