As in any crisis, opportunities develop. Name three firms that have maximized their competitive advantage during this time. Name three who have failed. Explain both the success and failures of these firms.

Firms that maximized their competitive advantage:

Pfizer

Amazon

Netflix

Firms who failed during Coviid crisis:

LasVegas Monorail

Bounce for fun - New York

Gold's Gym International

Explanation:

The world is going through very tough period. Its been more than a year that there have been complete lockdown in many countries. COVIiD - 19 virus has created great challenges for humans to survive. It has also impacted businesses and financial sectors. Some businesses were able to boost their sales and they exploit the pandemic while some companies were struggling to avoid bankruptcy and shutdowns. Pfizer has turned this pandemic into an opportunity to boost their business sales by introducing vaccine against this virus. While on the other hand some businesses were moved towards bankruptcy as there is closure for more than a year due to social distancing.