Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

Lambert manufacturing has $100,000 to invest in either project a or project b. the following data are available on these projects (ignore income taxes.): project a project b cost of equipment needed now $100,000 $60,000 working capital investment needed now - $40,000 annual cash operating inflows $40,000 $35,000 salvage value of equipment in 6 years $10,000 - both projects will have a useful life of 6 years and the total cost approach to net present value analysis. at the end of 6 years, the working capital investment will be released for use elsewhere. lambert's required rate of return is 14%. the net present value of project b is:

Maria's family drove 140 mi to her grandparents' house and averaged 56 mi/h on the way thereon the return trip, they averaged 50 mi/hwhat was the total time maria's family spent driving to and from her grandparents' house? o2.5 ho 2.6 ho5.2 ho 53 hnext

The hypothetical country of eurica is experiencing severe competition to its domestic auto industry in the form of foreign imports. many jobs are threatened. eurica places a 25 percent tariff on the price of imported cars. this type of tariff is known as a(n) tariff.