The first step in drawing a strategic group map is Multiple choice question. assign firms occupying the same map location to a common strategic group. draw circles around each strategic group that are proportional to the group's share of industry revenues. plot firms on a two-variable map based on the strategic variables. identify the variables based on strategic approaches used in the industry.

identify the variables based on strategic approaches used in the industry.

Explanation:

The first and foremost step while drawing the strategic group is that we have to identify the variable that should be depend upon the strategic approaches and the same should be used in the industry as the strategic groups map refer to the tool that captures the competitive landscape essence

So, the last option is correct

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answer; balance sheets;