Human capital refers to: a. the value that the firm's workforce contributes to each product produced or service rendered. b. the net present value of the future competencies of the workforce. c. the amount of money purchasers of the firm would pay for the continuing employment of the present workforce. d. knowledge and skills of a firm's entire workforce.

Required: 1-a. the marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. calculate the increase or decrease in net operating income. 1-b. should the advertising budget be increased ? yes no hintsreferencesebook & resources hint #1 check my work 8.value: 1.00 pointsrequired information 2-a. refer to the original data. management is considering using higher-quality components that would increase the variable expense by $2 per unit. the marketing manager believes that the higher-quality product would increase sales by 10% per month. calculate the change in total contribution margin. 2-b. should the higher-quality components be used? yes no