Trader Joe's is an American chain of grocery stores headquartered in Monrovia, California. Trader Joe's creates a competitive advantage by its ability to incorporate upscale or attractive attributes into its product offerings at lower costs than rivals. What business strategy is Trader Joe's using to gain its competitive advantage

Differentiation focus strategy

Explanation:

Competitive advantage is defined as the factors or strategy that gives a firm an edge over others in the same industry.

They are able to sell more product and make more profit than their competitors.

Trader Joe's creates a competitive advantage by its ability to incorporate upscale or attractive attributes into its product offerings at lower costs than rivals.

They are using differentiation focus strategy which entails developing a unique product based on selected attributes that are widely valued by customers.

Focus is given to making products that specifically meet these needs.

The result is a product that is unique in the industry. Products from Trader Joe's can't be found anywhere else. Also they provide a unique atmosphere and unique interaction with their staff.

They have been able to have reduced pricing through research and other tactics aimed at reducing cost of production in a sustainable manner.

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