After serving a good number of customers in its home state, Marble Cakes, Inc. has set up business in three other states with additional menu options of cupcakes, donuts, and coffees to generate new customers. This has enabled the company to successfully maintain its corporate strategy. Marble Cakes, Inc. is engaging in which of the following? Select one.
a)Vertical integration
b)Horizontal diversification
c)Horizontal specialization
d)Vertical specialization
Answers: 2
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