Business, 05.07.2021 16:00 nbayoungboy589

You have just been hired as a brand manager at Kelsey-White, an American multinational consumer goods company. Recently the firm invested in the development of K-W Vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about K-W brands. It is 2018. The system is populated with 3 years of historical data. As brand manager for K-Wâs Blue laundry detergent, you are tasked to lead the brand's turnaround. Required:

Use the Vision platform to to develop your strategy and grow Blueâs market share over the next 4 years.

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