Business, 07.07.2021 04:40 xxxharveyweinsteinxx

Suppose 1,000 students were split into two groups of 500. Both groups were first presented with an image of a new high-end pair of jeans produced by Tommy Hilfiger, a clothing company. The first group was given the following statement and then asked the following question: "The normal retail price of these jeans is $100. Would you be willing to pay $75 for them?" The second group was given the following statement and then asked the following question: "The normal retail price of these jeans is $250. Would you be willing to pay $75 for them?" Suppose that 24% of the students in the first group answered yes and that 73% of the students in the second group answered yes. It is likely that more students in the second group were willing to pay $75 for the pair of jeans because they were told the normal price was much higher. This is an example of a effect in decision-making.

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Suppose 1,000 students were split into two groups of 500. Both groups were first presented with an i...

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