Sandy purchased a new dress through Zappos. When it arrived, she opened the package and saw that the dress had very small cap sleeves. Slightly annoyed that they dress did not look like the photo on the website, she tried the dress on only to realize that it was too short for her. She regretted buying this dress. Luckily for her, Zappos included an easy return label for free return shipping and a comment card where she could indicate why she was returning the purchase. Zappos made it easy for Sandy to address her cognitive dissonance by focusing on processes for which area of the consumer decision-making process?
a. evaluating alternatives process.
b. postpurchase process.
c. making the purchase process.
Answers: 1
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Use this image to answer the following question. when the economy is operating at point b, the us congress is most likely to follow
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Sandy purchased a new dress through Zappos. When it arrived, she opened the package and saw that the...
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