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Business, 08.07.2021 18:10 puppylover72

Laughlin wants to join a new health club. His roommate belongs to a club that Laughlin heard about on the radio. He decides to use his roommate's free guest passes to try out the club to see if it meets his needs. What stage of the consumer adoption process does this represent? a. adoption
b. awareness
c. trial
d. comparison
e. interest

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Laughlin wants to join a new health club. His roommate belongs to a club that Laughlin heard about o...
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