An important issue when developing a new service or changing an existing one is the question of how different the new service is compared to the current services offered by the firm. Which of the following is not a general factor to consider when determining this?a. Similarity to current servicesb. Similarity of expected customers to current customersc. Similarity to current processesd. Financial justification

Option b: Similarity of expected customers to current customers

Explanation:

Designing Service Products

This is an essential requirements when developing a new service or changing an existing one. There is this view or notion of how different the new service is compared to the current services offered by the firm. There are three general factors to consider when determining this. It includes:

1. Similarity to current service

2. Current process

3. Financial justification

Characteristics of Product Design Process

It includes:

1. The companies often bring new products to market

2. There is an integral to success

3. It differs significantly depending on the industry etc.

The Major factors in design strategy includes;

1. Cost

2. Quality

3. Time to market

4. Customer satisfaction

5. Competitive advantage

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