The results for conventional and activity-based costing (ABC) computations will be the same as long as: a. the levels of activity for non-unit based cost drivers increase. b. fixed costs remain constant at any level of activity. c. fixed costs decrease as the level of activity increases. d. the levels of activity for non-unit based cost drivers remain the same.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.