Business, 13.07.2021 19:30 briannianoel876

Assume that for an ad campaign to be successful, at least 79% of those seeing a television commercial must be able to recall the name of the company featured in the commercial one hour after viewing the commercial. Before distributing an ad campaign nationally, an advertising company plans to show the commercial to a random sample of 16 people. It will also show the same people two additional commercials for different products or businesses. a. Assuming that the advertisement will be successful (79% will be able to recall the name of the company in the ad), what is the expected number of people in the sample who will recall the company featured in the commercial one hour after viewing the three commercials?(integer or a decimal. do not round.)
b. Suppose that in the sample of 19 people, 12 were able to recall the name of the company in the commercial one hour after viewing. Based on the premise that the advertising campaign will be successful, what is the probability of 12 or fewer people being able to recall the company name? The probability is 0.1487 Round to four decimal places as needed.)
c. Based on the results of parts a and b, what conclusion might the advertising executives make about this particular advertising campaign?
A. The advertising campaign was a success because he percentage hat remember he company's name appears to be greater than or equal
B. The advertising campaign was a failure because the percentage that remember the company's name appears to be greater than or equal to 76%.
C. The advertising campaign was a success because the percentage that remember the company's name appears to be less than 76%.
D. The advertising campaign was a failure because the percentage that remember the company's name appears to be less than 76%

Answers: 2

Show answers

Another question on Business

Business, 21.06.2019 19:20

The following selected amounts are reported on the year-end unadjusted trial balance report for a company that uses the percent of sales method to determine its bad debts expense. accounts receivable $ 435,000 debit allowance for doubtful accounts 1,250 debit net sales 2,100,000 credit all sales are made on credit. based on past experience, the company estimates 1.0% of credit sales to be uncollectible. what adjusting entry should the company make at the end of the current year to record its estimated bad debts expense

Answers: 2

Answer

Business, 22.06.2019 03:40

Oceanside marine company manufactures special metallic materials and decorative fittings for luxury yachts that require highly skilled labor. oceanside uses standard costs to prepare its flexible budget. for the first quarter of the year, direct materials and direct labor standards for one of their popular products were as follows: direct materials: 2 pound per unit; $ 11 per pound direct labor: 2 hours per unit; $ 19 per hour oceanside produced 2 comma 000 units during the quarter. at the end of the quarter, an examination of the direct materials records showed that the company used 7 comma 500 pounds of direct materials and actual total materials costs were $ 98 comma 100. what is the direct materials cost variance? (round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.)

Answers: 1

Answer

Business, 22.06.2019 12:10

Lambert manufacturing has $100,000 to invest in either project a or project b. the following data are available on these projects (ignore income taxes.): project a project b cost of equipment needed now $100,000 $60,000 working capital investment needed now - $40,000 annual cash operating inflows $40,000 $35,000 salvage value of equipment in 6 years $10,000 - both projects will have a useful life of 6 years and the total cost approach to net present value analysis. at the end of 6 years, the working capital investment will be released for use elsewhere. lambert's required rate of return is 14%. the net present value of project b is:

Answers: 2

Answer

Business, 22.06.2019 18:00

Biochemical corp. requires $600,000 in financing over the next three years. the firm can borrow the funds for three years at 10.80 percent interest per year. the ceo decides to do a forecast and predicts that if she utilizes short-term financing instead, she will pay 7.50 percent interest in the first year, 12.15 percent interest in the second year, and 8.25 percent interest in the third year. assume interest is paid in full at the end of each year. a)determine the total interest cost under each plan. a) long term fixed rate: b) short term fixed rate: b) which plan is less costly? a) long term fixed rate plan b) short term variable rate plan

Answers: 2

Answer

You know the right answer?

Assume that for an ad campaign to be successful, at least 79% of those seeing a television commercia...

Questions