The following happened in a recent M&A transaction: PP&E of the target company was increased from its original book basis of $650 million to $800 million to reflect fair market value for book purposes in accordance with the purchase method of accounting.
No "step-up" for tax purposes
Original tax basis of $650 million
Assuming a corporate tax rate of 35%, for book purposes, the company should record the following:
A. A deferred tax liability equal to $280 million
B. A deferred tax asset equal to $280 million
C. A deferred tax liability equal to $52.5 million
D. A deferred tax asset equal to $52.5 million

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.