B) Assume you are a brand manager of a clothing brand that offers formal clothing for gents in mid-tier market segment. The brand is constantly experiencing low sales
for last six months. Being the brand manager you are given a task of carrying out
the research to identify the problem.

Fashion industry is very dynamic. The reason for low sales is due to change is customer preference for certain type of clothing.

Explanation:

As a brand manager, we need to understand markets trends and then analyse sales. The main reason for constant low sales is mainly due to change in fashion sense of customer. There can be some seasonal effect which cause decline in sales. Normally gents wear t.shirts and formal shirts because they are office going people. They will require formal suiting which will make them feel gentlemen and decent clothing. They will require consistent quality products and if there is any issue with the cloth stuff, they will move to another brand.

answer(d) all of the choices are correct;