Yams Company reports the following operating results for the month of August: sales $400,000 (units 5,000), variable costs $240,000, and fixed costs $90,000. Management is considering the following independent courses of action to increase net income. 1. Increase selling price by 10% with no change in total variable costs or units sold.
2. Reduce variable costs to 55% of sales.

Required:
Compute the net income to be earned under each alternative. Which course of action will produce the higher net income?

Yams Company

Alternative 1: Increasing the selling price by 10% with no change in total variable costs or units sold will produce the higher net income.

Explanation:

a) Data and Calculations:

                                                          Total         Unit   Quantity

Sales for the month of August = $400,000     $80        5,000

Variable costs =                            $240,000       48        5,000

Fixed costs =                                  $90,000

Alternatives to increase net income:

                                       Alternative 1        Alternative 2

Sales revenue                  $440,000            $400,000

Variable costs                    240,000              220,000

Contribution margin       $200,000             $180,000

Fixed Costs                         90,000                 90,000

Net income                      $110,000               $90,000

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