3. Prime Cuts was the brainchild of Cairn Terrier who guided all the marketing efforts of the product. She selected each element of the marketing mix such as the package, brand name, pricing, promotion, and placement decisions. Karen obviously serves in the job of:

Question Completion with Options:

A) marketing consultant.

B) brand manager.

C) operations analyst.

D) marketing intermediary

Prime Cuts

Karen obviously serves in the job of:

A) marketing consultant.

Explanation:

Brand managers ensure that the image perceived by customers of Prime Cuts remains recognizable, up to date, and exciting.  Brand managers promote and change the public perception of a brand's image. They ensure that the company's branding is consistent across advertising and other brand campaigns.  A marketing consultant or manager ensures that prospective customers are reached with Prime Cuts in order to present them with the goods and to increase sales.  She works to achieve effective marketing mix.