1) Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience using the four characteristics.

Intangibility, inseparability, variability, and perishability

Explanation:

What makes your business stand out is what you do differently from the rest. In the business world, virtually everyone is doing the same thing, and at the end of the day fight over same customers, but have a unique selling point helps your business stand out. This unique selling poi t is what drives your marketing strategy, which should be Intangibility, inseparability, variability, and perishability. Your unique selling point is made very loud in your message, telling people why they need to use you. An example is Coca-Cola, they've been in the market for a long while, selling their business and creating that message in people's mind that they are exceptional.

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