1.Marketing Myopia occurs when the company focuses on the product more than necessary to deliver a certain product.  True

False

 

2.Marketing offers are only restricted to tangible items like that of pens and notepads you use at class rooms. 

True

False

 

3.Selling focuses on the needs of the buyer; marketing focuses on the needs of the seller. *

True

False

4.The deference in “Marketing Philosophy” and that of “Societal Marketing Philosophy” is that in the later we are concerned about the human welfare. *

True

False

5.Once an opinion leader it is always an opinion leader. 

True

False

6.Consumers are individuals or groups who purchase a product for resell. *

True

False

 

7.It is more than enough for a marketer in a company to know the customer’s need and want in order to produce and deliver a certain product in the market. *

True

False

8.Human wants are the form taken by human needs as they are shaped by culture and individual personalities. *

True

False

9.What makes marketing harder is that it is hard to understand the needs and wants of the customers. 

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Match the vocabulary word to the correct definition. 1. compensation 2. corporate social responsibility 3. discrimination 4. benefits 5. biodegradable a. a business’s obligation to the community and the environment b. the ability to naturally break down or decompose c. treating someone differently because of his or her race, religion,gender, sexual orientation, or disabilities d. indirect and non-cash compensation paid to employees e. the salary and other benefits for doing a job

Suppose the following items were taken from the balance sheet of nike, inc. (all dollars are in millions.) 1. cash $ 2,316.7 7. inventory $ 2,245.6 2. accounts receivable 2,786.2 8. income taxes payable 80.3 3. common stock 2,841.1 9. equipment 1,783.8 4. notes payable 291.2 10. retained earnings 6,162.5 5. buildings 3,959.7 11. accounts payable 2,624.6 6. mortgage payable 1,092.3 perform each of the following. classify each of these items as an asset, liability, or stockholders’ equity, and determine the total dollar amount for each classification. (enter amounts in millions up to 1 decimal place, e.g. 45.5 million.) cash accounts receivable common stock notes payable buildings mortgage payable inventory income taxes payable equipment retained earnings accounts payable assets $ 13092 liability $ 4088.4 stockholders’ equity $ 9003.6 etextbook and media determine nike’s accounting equation by calculating the value of total assets, total liabilities, and total stockholders’ equity. (enter amounts in millions up to 1 decimal place, e.g. 45.5 million.) total assets = total liabilities + total stockholders’ equity

Why do police officers get paid less than professional baseball players?