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Business, 26.07.2021 16:40 HelenKellerwasaSlutt

Unlike most other retail industry competitors, Zara controls most of its production and supply chain. Zara is aiming to grow through diversification of the usage of internal chains by vertically integrating its supply chain. Within 2 weeks after the initial idea first appeared at rides it adapts couture designs, manufactures, distributes and retails clothing. The enterprise owns its supply chain and competes at its market pace, which reflects the "fast mode" notion.

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